Boss Gal can’t wait to see your face.
We approached this challenge by focusing on what Boss Gal truly sells—the feeling of feeling beautiful.
We captured the energy of friends having fun, radiating confidence, and embracing their best selves. That moment when you realize you got noticed. When your confidence is soaring, and your personality shines for the world to see.
By leading with emotion, we set Boss Gal apart from competitors who focus solely on price and services. Instead, we positioned them as the effortlessly cool, accessible choice. We didn’t just showcase beauty treatments—we made Boss Gal the heart of the beauty routine.
Brand Strategy • Campaign Development • Content Creation
Bringing it to life through storytelling: The feeling of feeling beautiful
Let’s stand out.
We set out to bring the brand’s personality to life within the spas. By incorporating the brand’s voice, we created a warm and welcoming atmosphere, special moments of discovery for clients to experience, and textural elements that inspire a sense of calm. We also developed a merchandising strategy that seamlessly integrates products into the client’s beauty routine.
